about
Why did I choose "pure freedom" as the domain name for my Web site? For me, it stands for how I view my career — having the freedom to approach problem solving in unique ways for the benefit of my employers and clients.
My history in this discipline is lengthy: In 1995, after starting my professional career in print publishing, I entered the emerging new media field by joining Blender, the interactive entertainment magazine on CD-ROM. My work there included being the Circulation Director for the magazine as well as the Marketing Manager for their companion Web site. Blender was the leader in its field and has since been immortalized in the Smithsonian Institution for its impact on popular culture.
Then I formed my own computer education company called Point & Click that worked with individuals and businesses. This venture helped scores of first-time computer users, aided by my one-on-one instruction, to explore the Internet, use office productivity tools, and manage their businesses. I also taught in a classroom environment at Noble Desktop in New York specializing in print design and Web programming. While there, I developed materials and guidelines for numerous courses and helped train other educators.
While working as a marketing consultant for Metropolis, a national design magazine, I began freelancing as a Web site developer for new media firms and ad agencies. This included consulting for Red Sky Interactive regarding their Web site activities. For almost two years, I directly oversaw a staff of more than a dozen developers and production designers as well as served on their executive committee for planning and management.
The freelance work continues. Among my featured projects: creating multiple home pages for Sony, a Web magazine for The New York Times, an award-winning site for Altoids, a promotional vehicle for AOL that tied into their Super Bowl ad campaign, and an extensive e-commerce site for NARS cosmetics.